Pre- and Post M&A require skill-sets that determine the value of an acquisition and how to keep the value alive..
How to turn an idea into a product and learn how to pitch it so that it can catch investors interest.
Not only the right management team and the right product, but also the right composition of the board is critical to build a successful company. With experience in multiple verticals and more than 20+ board assignments CEOs can take comfort in the fact that they have an open advisor that will not try to compromise them but will offer critical advice in order to empower success.
Our qualified team has a long-standing experience and a large professional network to find the right candidates for you. We know the people that you must bring in from C-Suite to Engineering.
All marketing services can be supplied at any point in time in the function of a fractional CMO.
- G2M Strategy
- Marketing Analysis
- Product Marketing
All tasks are regularly needed and instead of making contracts for each of the tasks it is often advisable to hire for a longer period a CMO (or combination of CMO/CSO) to have his input available on a regular basis. This way you can attract top talent for a fraction of the price.
Who is your competition, how is the problem solved today. Two of the most important details that will come out of the analysis.
From website design, to the various social media representation (LinkedIn, Facebook, Instagram, Youtube…) it is necessary for the success of your company an integrated approach that our team can deliver.
Products that deliver to customer needs have the best change of high market acceptance. But what feature to deliver, and in which development sequence will be answered in product marketing.
After you have a product, how is it best brought into the market (direct/indirect sales), and what effective strategies are being deployed in order to gain market share.
Does a Startup company rather spend money for a very qualified Chief Sales Officer (SVP of Sales), or have several sales people on the street. The qualities of a CSO are not necessarily massive cold calling, but rather being the major rain maker and manager of a good sales force on the ground. But this executive talent typically doesn’t exist on the level of a sales representative. The solution to the problem is to hire a fractional CSO or even a combination of CSO/CMO that gives the top brass advice without the full cost associated compared to being hired full time.
Sales is not an art-form but a precise exercise. Personal interaction is an art-form. How can you be good at both to deliver stellar sales.
We can build and direct for you a highly qualified team of sales development reps (SDR). With our or your own marketing resources we will coordinate the outreach into the market. We have up-to-date insight into the US market, and high-level connections, which will give you quicker access to revenue, often the gating item to your next round of funding.
What is the correct amount of funds you should raise? Do you know the 1/3 secrete? Why you shouldn’t have 100% ownership among the founders?! What are the terms that you should propose, and what is realistic in your company’s case? A trusted advisor that has nothing to gain or loose will give you the untainted advice you need to have a believable strategy in front of investors.
Different opportunities require different strategies. Some pitch competition give you 2 min and no supporting deck, some give you 4 minutes and allow decks. Be on top of each situation and be prepared for each situation. A public pitch opportunity should not be wasted. Training s essential to get it right the first time.
Investors want to know that their money is handled with the proper fiduciary duty. Entrepreneurs should not have to have the burden of planning the financial aspects of the company. But good high-profile CFOs cost north of 1/4 million dollars. But the question really is, do you need at the current stage a full-time CFO. And the answer is absolutely not. Therefore the route of a fractional CFO give you the best of both worlds, lower costs and access to high-profile member of the C-Suite. ALPHA CONSULT offers a fractional CFO.
First-class Business Plan Consultant
Today you write Business Plans for yourself, but what counts in the interaction with investors, is a concise pitch deck of under 20 slides (ideally 12-14). This is hard work to extract the key points and issues so that you catch the investors interests and achieve funding
We Support Beyond The Initial Task
We have a vast international network and when opportunities come along we see which of our clients can take advantage. Additionally we are often asked to join the Board of Directors.